🤖

AI Verdict

Confidence: High
⚠️ High Risk

Market is attractive but crowded; Doji shows classic signs of product-market fit failure with negative growth and no monetization. Better opportunities exist in adjacent niches with clearer differentiation.

💰

Financials

MRR$0
30d Growth-23.5%
🌱 Early Stage
🏗️

Buildability

38
Challenging

Doji Natural Products

最佳天然除臭剂

💪 Health & Fitness🔗 Visit Website ↗𝕏 @mattkilmer
🔗Visit Website0🔍See similar
🤖AI Deep Dive

Free natural deodorant with -23.5% monthly growth, struggling to monetize despite social proof.

📊
Market SizeLarge(>$1B) - natural deodorant market projected to reach $3.5B by 2027
📈
Growth StagePre-PMF
⏱️
Build Time2-3 months for formulation, packaging, and basic e-commerce
💼
Business ModelOther
🏰Competitive Moat

None - basic product with no proprietary technology, brand, or network effects

⚔️Main Competitors
Native ($12-14), Schmidt's ($8-10), Lume ($14-16), Each & Every ($14)
👥Who's it for
  • Health-conscious consumers seeking natural personal care alternatives, primarily women aged 25-45
  • Eco-conscious millennials/Gen Z avoiding aluminum-based deodorants
💡Market Opportunities
  • No subscription model
  • No clear ingredient differentiation
  • Limited product line
  • No educational content
  • No community building
🎯Differentiation Ideas
  • Transparent ingredient sourcing
  • Customizable scents
  • Plastic-free packaging
  • Clinical efficacy testing
  • Subscription with auto-refill
📣Growth Channels
Instagram organicWord-of-mouth via testimonials
🚀Viral Potential

Low - personal care products have limited organic sharing; requires paid acquisition or strong community

⚠️Risk Factors
  • Highly competitive market with established brands
  • Regulatory compliance for cosmetics
  • Supply chain for natural ingredients
  • Customer acquisition costs likely high
  • Low barriers to entry
💰Pricing Reference
free
🚀How to Build Something Similar
Complexity
3/10
Estimated Cost

$15,000-25,000 for formulation, inventory, and basic e-commerce setup

Key Features
  • Natural ingredient formulation
  • E-commerce checkout
  • Subscription management
  • Product information pages
  • Customer review system
Suggested Stack
Shopify for e-commerceKlaviyo for emailRecharge for subscriptionsSimple analytics
MVP 范围

Skip: Advanced analytics, Mobile app, Custom formulation tool, Wholesale portal

🔍SEO Keywords
natural deodorantaluminum free deodorantbest natural deodorantclean beauty deodorantorganic deodorant
Revenue Trends
🤖 AI Revenue Insights
📉TrendFalling (0.0%)
💰Avg daily revenue$0
📊StabilityLow
💡Revenue is declining—worth investigating
Daily Revenue2025-11-04 → 2026-01-15
$97$64$31-$22025-11-042025-12-162026-01-15Revenue▲ $87▼ $8
Hourly Revenue12-25 05:00 → 01-15 05:00
$62$43$24$412-25 05:0001-06 21:0001-15 05:00Revenue▲ $57▼ $10
Tech Stack
🛠️Tech Stack
⚛️Frontend
Tailwind CSSBootstrap
☁️Hosting
Cloudflare
💳Payment
PayPal
📊Analytics
Google AnalyticsHotjar
Market Insights
✨Ask AI
📊Traffic Data
👥
Monthly Visits
145+16.00%
📈
Bounce Rate
50.30%
⏱️
Avg. Duration
00:00:00
📄
Pages/Visit
1.01
📅
Domain Age
6.22 years
🔄 Traffic Sources
direct42.1%
search33.2%
referrals12.9%
social10.0%
paidReferrals1.7%
🌍 Top Regions
United States
100.0%
🔑 Top Keywords
KeywordTrafficVolumeCPC
doji natural products160170$0.00
🌐 Domain Info
Domain Age6.22 years
Created2019-10-7
Expires2027-10-7
RegistrarGoDaddy.com, LLC
📊How It Compares
MRR$0
Top 100%
Total Revenue$52,283
Top -13%
30d Growth-23.5%
Top 52%
Followers625
Top 30%
Category Average
health-fitness
Avg MRR$414
Avg Growth+76.5%
Products in Category23
💰Are people paying?
📈Is it growing?
← Back
Doji Natural Products · MRR $0 | ShipByData