AI Verdict
Confidence: High⚠️ High Risk
Market is saturated with better-funded competitors, Write It Down shows negative growth with no revenue despite users, and basic expense tracking has low defensibility. Only enter if you can identify a specific underserved niche with unique differentiation.
Financials
MRR$0
30d Growth-7.7%
🌱 Early Stage
Buildability
39
Challenging
🤖AI Deep Dive
Write It Down: Expense tracking SaaS with 2.5K+ users but $0 MRR and -7.7% monthly growth.
📊
Market SizeLarge (>$1B) - personal finance apps market estimated at $4B+ globally
📈
Growth StagePre-PMF - has users but no paying customers
⏱️
Build Time4-6 weeks for core expense tracking features
💼
Business ModelSaaS
🏰Competitive Moat
None - basic expense tracking with no network effects, proprietary data, or technical differentiation
⚔️Main Competitors
👥Who's it for
- Individuals seeking basic expense tracking (likely early-stage freelancers, students, or budget-conscious consumers)
- Small business owners needing simple spending oversight
💡Market Opportunities
- No clear monetization strategy
- Lack of bank integration mentioned
- No mobile app presence
- No export/import functionality
🎯Differentiation Ideas
- AI-powered expense categorization
- Real-time spending alerts
- Integration with tax software
- Focus on specific verticals (creatives, contractors)
📣Growth Channels
🚀Viral Potential
Low - expense tracking is personal utility with limited sharing mechanics
⚠️Risk Factors
- Highly saturated market with established players
- Low switching costs for users
- Privacy concerns with financial data
- Regulatory compliance requirements
💰Pricing Reference
🚀How to Build Something Similar
Complexity
3/10
Estimated Cost
$5K-$15K for MVP (mostly development time)
Key Features
- Expense entry with categories
- Basic reporting dashboard
- Bank connection via Plaid
- Monthly spending summaries
Suggested Stack
MVP 范围
Skip: Advanced analytics, Multi-user collaboration, Tax preparation features, Investment tracking
🔍SEO Keywords
Tendências de receita
🤖 AI Revenue Insights
TrendFalling (0.0%)
Avg daily revenue$0
StabilityLow
Revenue is declining—worth investigating
Receita diária2025-12-08 → 2026-01-19
Receita por hora01-03 21:00 → 01-19 15:00
Tech Stack
🛠️Tech Stack
⚛️Frontend
Next.js
☁️Hosting
Vercel
💳Payment
Stripe
📊Analytics
Google Analytics
📝CMS
Ghost
Market Insights
✨Perguntar à IA
📊Traffic Data
👥
Monthly Visits
195-98.89%
🌍
Global Rank
#1,459,664
📈
Bounce Rate
100.00%
⏱️
Avg. Duration
00:00:00
📄
Pages/Visit
1
🔑 Top Keywords
KeywordTrafficVolumeCPC
write it down30450$0.64
write it down com2020$0.00
budget spreadsheet template05.85K$3.79
show hn0660$0.00
outgoings spreadsheet040$0.00
🌐 Domain Info
Created2025-3-8
Expires2026-3-8
RegistrarNameCheap, Inc.
📊Comparação de referência
MRR$0
Top 100%
Receita total$1,141
Top 12%
Crescimento 30d-7.7%
Top 59%
Seguidores2,113
Top 13%
Referência da categoria
software
MRR médio$7,211
Crescimento médio+83.5%
Produtos na categoria672
Pontuação de viabilidade
Challenging
39
💰Validação de mercado
📈Momentum de crescimento