🤖

AI Verdict

Confidence: High
⚠️ High Risk

Market is saturated with better-funded competitors, Write It Down shows negative growth with no revenue despite users, and basic expense tracking has low defensibility. Only enter if you can identify a specific underserved niche with unique differentiation.

💰

Financials

MRR$0
30d Growth-7.7%
🌱 Early Stage
🏗️

Buildability

39
Challenging
Write It Down

Write It Down

We help you track your spending.

💻 Software🔗 Visit Website ↗𝕏 @larsencc
🔗Visit Website0🔍See similar
🤖AI Deep Dive

Write It Down: Expense tracking SaaS with 2.5K+ users but $0 MRR and -7.7% monthly growth.

📊
Market SizeLarge (>$1B) - personal finance apps market estimated at $4B+ globally
📈
Growth StagePre-PMF - has users but no paying customers
⏱️
Build Time4-6 weeks for core expense tracking features
💼
Business ModelSaaS
🏰Competitive Moat

None - basic expense tracking with no network effects, proprietary data, or technical differentiation

⚔️Main Competitors
Mint (free)YNAB ($99/year)QuickBooks Self-Employed ($15/month)Spreadsheets (free)
👥Who's it for
  • Individuals seeking basic expense tracking (likely early-stage freelancers, students, or budget-conscious consumers)
  • Small business owners needing simple spending oversight
💡Market Opportunities
  • No clear monetization strategy
  • Lack of bank integration mentioned
  • No mobile app presence
  • No export/import functionality
🎯Differentiation Ideas
  • AI-powered expense categorization
  • Real-time spending alerts
  • Integration with tax software
  • Focus on specific verticals (creatives, contractors)
📣Growth Channels
Organic social (Twitter, Reddit)Word-of-mouth from free users
🚀Viral Potential

Low - expense tracking is personal utility with limited sharing mechanics

⚠️Risk Factors
  • Highly saturated market with established players
  • Low switching costs for users
  • Privacy concerns with financial data
  • Regulatory compliance requirements
💰Pricing Reference
$300$5,000$20$250$5.99$8.99
🚀How to Build Something Similar
Complexity
3/10
Estimated Cost

$5K-$15K for MVP (mostly development time)

Key Features
  • Expense entry with categories
  • Basic reporting dashboard
  • Bank connection via Plaid
  • Monthly spending summaries
Suggested Stack
Next.js/React frontendNode.js/Express backendPostgreSQL databasePlaid for bank connectionsStripe for payments
MVP 范围

Skip: Advanced analytics, Multi-user collaboration, Tax preparation features, Investment tracking

🔍SEO Keywords
expense trackerspending trackerpersonal finance appbudget appmoney management
Revenue Trends
🤖 AI Revenue Insights
📉TrendFalling (0.0%)
💰Avg daily revenue$0
📊StabilityLow
💡Revenue is declining—worth investigating
Daily Revenue2025-12-08 → 2026-01-19
$33$23$12$22025-12-082025-12-302026-01-19Revenue▲ $30▼ $5
Hourly Revenue01-03 21:00 → 01-19 15:00
$11$9$6$401-03 21:0001-07 02:0001-19 15:00Revenue▲ $10▼ $5
Tech Stack
🛠️Tech Stack
⚛️Frontend
Next.js
☁️Hosting
Vercel
💳Payment
Stripe
📊Analytics
Google Analytics
📝CMS
Ghost
Market Insights
✨Ask AI
📊Traffic Data
👥
Monthly Visits
195-98.89%
🌍
Global Rank
#1,459,664
📈
Bounce Rate
100.00%
⏱️
Avg. Duration
00:00:00
📄
Pages/Visit
1
🔑 Top Keywords
KeywordTrafficVolumeCPC
write it down30450$0.64
write it down com2020$0.00
budget spreadsheet template05.85K$3.79
show hn0660$0.00
outgoings spreadsheet040$0.00
🌐 Domain Info
Created2025-3-8
Expires2026-3-8
RegistrarNameCheap, Inc.
📊How It Compares
MRR$0
Top 100%
Total Revenue$1,141
Top 12%
30d Growth-7.7%
Top 19%
Followers2,113
Top 13%
Category Average
software
Avg MRR$7,211
Avg Growth+83.5%
Products in Category672
💰Are people paying?
📈Is it growing?
← Back
Write It Down · MRR $0 | ShipByData