AI Verdict
Confidence: Mediumโ
Worth Building
The local SEO market is growing, and Phantom's declining MRR reveals gaps in execution rather than market potential. A better-executed, transparent alternative could capture dissatisfied users.
Financials
MRR$1,170
30d Growth-34.3%
๐ฑ Early Stage
Buildability
59
Moderate
Phantom
Phantom is a GMB audit tool that streamlines SEO processes, and provides better insights from Google Search & Maps.
๐คAI Deep Dive
Phantom: GMB audit tool with $1.1K MRR but declining -18.7% monthly growth.
๐
Market SizeMedium ($100M-$1B) - Based on the broader SEO tools market and GMB's dominance in local search.
๐
Growth StageEarly Growth (but declining)
โฑ๏ธ
Build Time8-12 weeks for core GMB audit features
๐ผ
Business ModelSaaS
๐ฐCompetitive Moat
None detected - Weak social proof, declining growth, and no clear technological differentiation suggest minimal defensibility.
โ๏ธMain Competitors
๐ฅWho's it for
- SEO agencies and digital marketing teams managing multiple Google My Business listings with pain points in audit efficiency and insights extraction.
- Local businesses with multiple locations needing centralized GMB performance tracking.
๐กMarket Opportunities
- Lack of transparent pricing and features
- Weak social proof and testimonials
- No clear integration ecosystem
- Declining user growth suggests dissatisfaction
๐ฏDifferentiation Ideas
- Transparent, affordable pricing (e.g., $99/month)
- Focus on actionable insights over raw data
- Integration with popular CMS platforms (WordPress, Shopify)
๐ฃGrowth Channels
๐Viral Potential
Low - SEO tools typically rely on content marketing and partnerships, not inherent virality.
โ ๏ธRisk Factors
- Market confusion with Phantom Wallet (crypto) and Phantom AI (security) affecting SEO
- Google's frequent API changes could break core functionality
- Established competitors with stronger brand recognition and resources
- Declining MRR suggests potential product-market fit issues
๐How to Build Something Similar
Complexity
4/10
Estimated Cost
$15K-$30K for MVP (assuming 2-3 developers for 3 months)
Key Features
- GMB listing data extraction via API
- Audit scoring for NAP consistency, reviews, and photos
- Competitor benchmarking for local rankings
- Reporting dashboard with actionable insights
Suggested Stack
MVP ่ๅด
Skip: Advanced predictive analytics, Multi-user collaboration, White-label reporting
๐SEO Keywords
Revenue Trends
๐ค AI Revenue Insights
TrendFalling (0.0%)
Avg daily revenue$0
StabilityLow
Revenue is decliningโworth investigating
Daily Revenue2025-12-22 โ 2026-01-20
Hourly Revenue01-07 23:00 โ 01-20 02:00
Tech Stack
๐ ๏ธTech Stack
๐Analytics
Google Analytics
Market Insights
โจAsk AI
๐Traffic Data
๐ฅ
Monthly Visits
8.63K+47.57%
๐
Global Rank
#2,034,924
๐
Bounce Rate
32.60%
โฑ๏ธ
Avg. Duration
00:01:44
๐
Pages/Visit
2.9
๐
Domain Age
2.94 years
๐ Traffic Sources
๐ Top Regions
United States41.1%
India16.9%
Indonesia9.0%
Malaysia6.9%
Canada5.8%
๐ Top Keywords
KeywordTrafficVolumeCPC
body wave chiropractic380230$0.00
maz daraei mazdaraei.com210110$0.00
art eventia170190$0.00
๐ Domain Info
Domain Age2.94 years
Created2023-1-15
Expires2027-1-15
RegistrarGoDaddy.com, LLC
๐How It Compares
MRR$1,170
Top -100%
Total Revenue$12,967
Top -9%
30d Growth-34.3%
Top 20%
Followers0
Top 100%
Category Average
software
Avg MRR$7,211
Avg Growth+83.5%
Products in Category672
Should You Build This?
Research first
59
๐How does it make money?
๐ฏHow competitive?
๐Is it growing?