AI Verdict
Confidence: MediumMarket is large and growing, but differentiation is critical. 990prep shows demand exists but hasn't proven monetization. Opportunity exists to build better product with clear revenue model from day one.
Financials
Buildability
TOEIC prep SaaS with 336% monthly growth but $0 MRR - high traction but no monetization yet.
None currently - basic SaaS with no clear defensibility. Potential moat could be proprietary question bank or adaptive learning algorithms.
- TOEIC test takers in Asia (Japan, Korea, Taiwan) needing English certification for jobs/education
- Corporate HR departments buying bulk licenses for employees
- No mobile app
- No adaptive learning
- No community features
- No official test simulation
- AI-powered speaking/writing feedback
- Gamified learning paths
- Official test center partnerships
- Focus on specific industries (aviation, hospitality)
Medium - test prep has natural virality through study groups and recommendations, but limited by niche audience.
- High competition from established players
- Low willingness to pay for online prep
- TOEIC test format changes
- Regulatory risks in education sector
$5K-$15K for MVP (mostly development time)
- Practice test engine with timer
- Question bank (500+ questions minimum)
- Score tracking dashboard
- Basic analytics on weak areas
Skip: Mobile apps, Advanced AI tutoring, Live classes, Corporate dashboard