AI Verdict
Confidence: MediumMarket is large and growing, but TapRefer shows execution pitfalls to avoid - focus on solving chicken-and-egg problem and niche differentiation.
Financials
Buildability
TapRefer
TapRefer é o maior e mais recente diretório de programas de afiliados onde influenciadores e criadores encontram programas para promover. Listar aqui oferece às marcas exposição segmentada, leads de qualidade e maior visibilidade.
Affiliate directory with $0 MRR and -52% monthly growth - struggling to monetize despite market need.
None currently - lacks network effects, data advantage, or brand recognition
- Small-to-medium e-commerce brands seeking influencer partnerships (pain point: finding quality affiliates)
- Micro-influencers (1K-50K followers) looking for monetization opportunities
- No verification system for influencers
- Lack of performance metrics
- Poor user onboarding
- No mobile experience
- AI-powered influencer matching
- Performance-based pricing
- Niche vertical focus (e.g., eco-products)
- Integrated payment processing
Medium - marketplace could benefit from two-sided network effects if critical mass achieved
- Market dominated by established players
- Chicken-and-egg marketplace problem
- Low barrier to entry for competitors
- Regulatory compliance with affiliate disclosures
$15K-$25K for MVP with basic features
- Brand listing submission
- Influencer search/filter
- Basic analytics dashboard
- Contact/messaging system
Skip: Advanced analytics, Payment processing, API integrations, Mobile app