AI Verdict
Confidence: HighThis market has low barriers but kōd's -30% monthly decline indicates fundamental business model issues. Better opportunities exist in productized SaaS solutions rather than undifferentiated consulting services.
Financials
Buildability
kōd innovation lab
Ajudamos empresas locais a crescer por meio de consultoria digital, automação de marketing e soluções SaaS. Nossos clientes geralmente pagam por auditorias digitais, serviços de configuração e assinaturas mensais de ferramentas de marketing e plataformas de automação de negócios.
Local business digital consulting at $264 MRR with -30% monthly decline - struggling service business.
None - low barriers to entry, no proprietary tech, weak brand
- Local small businesses (restaurants, retail shops, service providers) needing digital presence but lacking in-house expertise
- Regional service businesses wanting marketing automation
- No self-service pricing
- No productized offerings
- No case studies or social proof
- No scalable acquisition channels
- Productized service packages
- Vertical-specific solutions
- AI-powered audit tools
- Transparent pricing tiers
Low - service business with high-touch sales, no product-led growth mechanics
- Market saturation with low-cost competitors
- High client churn in SMB segment
- Difficulty scaling service business
- Negative growth indicates fundamental issues
$15k-25k for MVP with 1-2 developers for 3 months
- Automated website audit tool
- Marketing checklist generator
- Basic reporting dashboard
- Client onboarding workflow
Skip: Custom automation builds, Full-service consulting, Multiple integration options