AI Verdict
Confidence: MediumThe market for privacy-compliant analytics is expanding due to regulatory pressure, and the product has proven enterprise traction with high-profile clients. However, recent negative growth and strong competition suggest a need for clear differentiation or better distribution.
Financials
Buildability
Simple Analytics
Nous construisons et vendons des logiciels pour les entreprises.
A privacy-first, cookie-less web analytics platform that provides essential insights without collecting personal data.
Simple Analytics builds its moat through a strong privacy-first brand identity and enterprise-ready features like separate data storage and contract redlining, backed by significant social proof from organizations like Bloomberg and GOV.UK.
- Privacy-conscious developers and indie hackers
- SaaS businesses looking for GDPR-compliant analytics
- Government agencies and public sector organizations
- Enterprise companies requiring separate data storage
- Marketing teams frustrated by complex GA4 setups
- Global tightening of privacy regulations (GDPR, CCPA, PECR)
- Widespread user frustration with Google Analytics 4 complexity
- Growing demand for 'green' and lightweight web scripts
- Enterprise need for contract redlining and custom SLAs in privacy tech
- Bypass ad-blockers to ensure more accurate data collection
- Offer separate data storage for high-security enterprise clients
- Provide a public roadmap to build trust with the developer community
- Focus on a 'no-cookie' implementation to eliminate the need for cookie banners
Medium - Growth is driven by 'Build in Public' transparency and word-of-mouth in the developer community, but lacks inherent viral loops.
- Intense competition from open-source alternatives like Plausible
- Negative short-term growth trends (-0.24% in last 30 days)
- Dependence on browser privacy changes and API stability
- Limited feature set compared to full-stack marketing suites
$30k - $50k for an initial production-ready version with enterprise security features.
- Cookie-less tracking script
- Bypass ad-blockers
- Export API
- Role-based access control
Skip enterprise features like contract redlining and separate data storage initially; focus on the core dashboard and cookie-less script.