🤖

AI Verdict

Confidence: High
⚠️ High Risk

Market is saturated with strong incumbents, Astonish shows declining metrics (-21% growth), and differentiation opportunities are limited without significant innovation or niche focus.

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Financials

MRR$2,855
30d Growth-21.2%
🌱 Early Stage
🏗️

Buildability

59
Moderate

Astonish Email Limited

Marketing par e-mail pour les petites entreprises ambitieuses.

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🤖AI Deep Dive

Struggling email marketing SaaS with $2.8K MRR and -21% monthly decline facing established competitors.

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Market SizeLarge (>$1B) - global email marketing market estimated at $10B+
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Growth StageDeclining
⏱️
Build Time3-4 months for core email marketing functionality
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Business ModelSaaS
🏰Competitive Moat

None apparent - no network effects, limited data advantage, weak brand, unknown tech differentiation

⚔️Main Competitors
CampaignerMailrelayMailchimpSendinblueConstant Contact
👥Who's it for
  • Ambitious small businesses (likely 10-50 employees) needing basic email marketing without complex features
  • UK-based small businesses given company registration
💡Market Opportunities
  • No clear pricing transparency
  • Weak social proof
  • Limited automation features
  • Poor growth execution
🎯Differentiation Ideas
  • AI-powered subject line optimization
  • Industry-specific templates (restaurants, retail, services)
  • Simplified GDPR/UK compliance tools
  • Integration with UK-specific platforms
📣Growth Channels
Direct sales (inferred from no pricing page)Word of mouth (limited)
🚀Viral Potential

Low - email marketing tools have low inherent virality, requires strong product-led growth or integrations

⚠️Risk Factors
  • Established competitors with better funding and features
  • Declining MRR indicates customer churn
  • Email marketing market saturation
  • Limited differentiation opportunity
💰Pricing Reference
$55$25$75$45free
🚀How to Build Something Similar
Complexity
4/10
Estimated Cost

$25K-$50K for MVP with 1-2 engineers for 3-4 months

Key Features
  • Email template builder
  • Contact management
  • Basic automation workflows
  • Analytics dashboard
  • Email deliverability optimization
Suggested Stack
Node.js/Express or Python/Django backendReact/Vue frontendPostgreSQL for dataAWS SES or SendGrid for email deliveryRedis for caching
MVP 范围

Skip: Advanced segmentation, A/B testing, Multi-channel campaigns, Enterprise SSO

🔍SEO Keywords
email marketing for small businessUK email marketing softwareaffordable email marketingsmall business email campaignsemail automation tools
Tendances des revenus
🤖 AI Revenue Insights
📉TrendFalling (0.0%)
💰Avg daily revenue$0
📊StabilityLow
💡Revenue is declining—worth investigating
Revenus quotidiens2025-12-16 → 2026-01-18
$1,969$1,242$516-$2112025-12-162025-12-312026-01-18Revenus▲ $1,758▼ $0
Revenus horaires12-26 00:00 → 01-18 18:00
$1,510$965$420-$12512-26 00:0001-08 12:0001-18 18:00Revenus▲ $1,352▼ $33
Tech Stack
🛠️Tech Stack
⚛️Frontend
Tailwind CSSBootstrap
📊Analytics
Google Analytics
Market Insights
✨Demander à l'IA
📊Comparaison de référence
MRR$2,855
Top -101%
Revenus totaux$387,167
Top -22%
Croissance 30j-21.2%
Top 29%
Abonnés0
Top 100%
Référence de catégorie
marketing
MRR moyen$4,196
Croissance moyenne+110.1%
Produits dans la catégorie59
💎Clarté du modèle de revenus
🎯Niveau de concurrence
📈Momentum de croissance
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