🤖

AI Verdict

Confidence: Medium
✅ Worth Building

Market is large and growing, but Postopus demonstrates what NOT to do. Opportunity exists to build better with proper SaaS pricing, core features, and marketing strategy.

💰

Financials

MRR$0
30d Growth-100.0%
🌱 Early Stage
🏗️

Buildability

41
Challenging
Postopus

Postopus

Ein webbasiertes Tool zur Erstellung und Planung von Social-Media-Inhalten.

📱 Soziale Medien🔗 Visit Website ↗𝕏 @joaosaraivacnld
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🤖AI Deep Dive

Postopus: Social media scheduling tool with $0 MRR and -100% growth, indicating product-market fit failure.

📊
Market SizeLarge (>$1B) - Social media management software market estimated at $15-20B globally
📈
Growth StagePre-PMF (Product-Market Fit)
⏱️
Build Time8-12 weeks for core scheduling features
💼
Business ModelSaaS
🏰Competitive Moat

None - Basic web tool with no proprietary technology or network effects

⚔️Main Competitors
Buffer ($15-99/month)Hootsuite ($49-739/month)Later (free-$40/month)Sprout Social ($249-499/month)
👥Who's it for
  • Small business owners and solopreneurs needing social media scheduling (pain point: time-consuming manual posting)
  • Marketing agencies managing multiple client accounts
💡Market Opportunities
  • No recurring revenue model
  • Missing core features like analytics
  • No integrations with other tools
  • Poor user onboarding
🎯Differentiation Ideas
  • Focus on visual-first platforms (TikTok, Instagram Reels)
  • AI-powered content suggestions
  • Industry-specific templates
  • Simplified pricing for beginners
📣Growth Channels
None detected - No social, app stores, review sites, or affiliate marketing
🚀Viral Potential

Low - Social media tools typically require deliberate marketing, not viral growth

⚠️Risk Factors
  • Highly competitive market with established players
  • Poor product execution based on -100% growth
  • Incorrect pricing model
  • No clear differentiation
  • Limited founder experience (unknown background)
💰Pricing Reference
$99
🚀How to Build Something Similar
Complexity
4/10
Estimated Cost

$15,000-25,000 for MVP with 2 developers for 3 months

Key Features
  • Multi-platform scheduling (Instagram, Twitter, Facebook)
  • Content calendar view
  • Bulk upload capability
  • Basic analytics dashboard
  • Team collaboration features
Suggested Stack
React/Next.js frontendNode.js/Express backendPostgreSQL databaseRedis for cachingAWS/Azure cloud hosting
MVP 范围

Skip: Advanced AI content generation, Enterprise SSO, Custom API integrations, White-label solutions

🔍SEO Keywords
social media schedulercontent calendar toolInstagram schedulingTwitter schedulersocial media management software
Umsatztrends
Täglicher Umsatz2025-11-04 → 2025-11-18
$125$115$106$9611-0411-18Umsatz▲ $122▼ $99
Stündlicher Umsatz12-27 02:00 → 12-27 02:00
No data available.
Tech Stack
🛠️Tech Stack
💳Payment
Stripe
📊Analytics
Google Analytics
📝CMS
Framer
Market Insights
✨KI fragen
📊Benchmark-Vergleich
MRR$0
Top 100%
Gesamtumsatz$221
Top 33%
30T Wachstum-100.0%
Top 42%
Follower121
Top 61%
Kategorie-Benchmark
social-media
Ø MRR$5,053
Ø Wachstum+30.8%
Produkte in Kategorie31
🎯Wettbewerbsniveau
💰Marktvalidierung
📈Wachstumsdynamik
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